I had been searching years for a red that perfectly complimented my blond hair / fair complexion with gentle but not too orange tan. Look no further. With a nice tanned, but not overdone foundation and simple liner creates a super and sophisticated look for day or night. Looks stunning on remote calls and makes teeth look whiter. As good as my 2 other favs from a notable main brand. Stays on well and doesn’t excessively bleed. It does a little, but nothing to pose a difficulty to the look. I took advantage of the Valentines discount to stock up, but would still pay full price. I recommend this product.